Grit & Grace – Branding/Web Design
Project developed and executed independently.
Roles: Creative Direction, Print/Digital Design, Project Mgmt.
Client Background
Online video therapy private practice, providing strengths based, solutions focused therapy for women. Grit & Grace partner's with clients to isolate what's holding them back and supports them in reaching their goals and highest aspirations.
Grit & Grace Logo
Branding a new business can be tricky, especially when you’re trying to give a fresh look to something like home therapy. But founder Anne Cevallos knew exactly what she wanted; something fun and modern that would fit in with current design trends. For the logo the concept was a thick hand drawn font with some texture to emphasize the "grit" and a clean modern supporting typeface. She loved the direction and after just a few tweaks to the color palette, she had her brand-new logo.
Logo Process
After the initial design brief, I spend some time conducting research on the clients industry. I take note of what's trending and try to find any information on how brand design effected similar business models. I then send over a mood-board, or a group of previously completed designs (some of my own and some pre-existing from similar industries) as well as a few color combinations to help me figure out what the client likes and dislikes.
Based on the clients feedback I put together two options (below). Both reflect ideas she liked from the mood-boards while making sure they're different enough from one another to give the client some range to choose from. After a round of revisions where we changed some colors and a few other minor edits we were left with the final product.
