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Movable Ink – Presentation Design
Project developed and executed independently.
Roles: Creative Direction, Digital Design

 

Client Background
Movable Ink lets email marketers deliver jaw-dropping customer experiences. They believe that email can delight, compel, and engage. It's their mission to build a platform that allows marketers to deliver truly inspiring email experiences to their customers at massive scale.


 


Movable Ink Pitch Deck

 

Designed for a final round job candidate, the functionality of this updated sales deck went on to be adapted and utilized by members of Movable's sales team. The deck showcased some new ideas on what could be done with a simple slideshow and in turn helped sales leads create more effective presentations. The concept was a punchy, minimal aesthetic with a focus on an updated color palette. I also created templated sales pitches with advanced animations that could be easily updated and re-used internally. The deck became sort of infamous as most applicants don't show up to their interview with an update to their potential employers pitch materials, needless to say she got the job. 

 

An Animated Sales Pitch

 

Using PowerPoint's new morph transition function, I created a step by step sales pitch that outlined a few of Movable's key features. To do this I began by creating a dummy email for AMC's "Stubs" rewards program. Starting with an intro slide I compare a current "Stubs" email vs. my email template. Then I just zoom and adjust the following slides and the morph transition function takes care of the rest.

 

What's great about this technique is that the templated email I designed can be changed for any client, exported and then updated into the presentation. The only changes a team member might have to make would be copy related.